Sponsorship Surge

We achieved a groundbreaking 6x increase in sponsorship compared to the previous year, proudly partnering with notable brands like FanUp Inc. and Nivea. This financial boost not only elevated the event's quality but also widened our reach and impact.

Data-Driven Insights

A dedicated team of six meticulously collected and analyzed player statistics, providing real-time updates on our official website www.ashokaba.in This not only enhanced the viewer experience but also added a professional edge to our tournament.

Social Media Triumph

Our social media strategy paid off spectacularly. We doubled our follower count in just two months – a feat that took four years to achieve previously. Our Instagram account @aba_ashoka created a buzz with 90,000 impressions and viral content like the 'courtside fits reel,' amassing over 1.3 million plays.

Innovative Engagement

Introducing a Fantasy Game based on the tournament was a game-changer. It gamified the event, engaging a broader audience and adding an exciting dimension to the tournament. Player cards and profiles were also developed, elevating players' experience and sense of professionalism. Led lights were built around the backboard and programmed to light up different colours to increase user engagement.

Record Prize and Financial Inclusivity

A total of Rs 1,10,000 was awarded as the largest cash prize in Ashoka's history. To promote financial inclusivity, two teams and 20 player registrations were offered free of charge, ensuring wider participation and reducing financial barriers.

Expanded Organizing Team

Our largest-ever organizing team of 16 members worked tirelessly to ensure a seamless and memorable event.

Unprecedented Registration Demand

Reflecting the event's soaring popularity, team registration closed in just 3 minutes, a significant leap from the 3 days of the previous year. Individual player registration closed in an hour, compared to a week in the previous year.

Inclusivity in Rules

We revamped the rules to provide a level playing field for Non-cis players, ensuring they were valued equally alongside cis players. This significant change underscored our commitment to diversity and equality in sports.